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About Us

Mission

The mission of the New Mexico Beef Council is to protect and increase demand for Beef and Beef products in New Mexico through national and state developed consumer marketing programs, thereby enhancing profit opportunities for Beef producers in New Mexico.

Board of Directors

The New Mexico Beef Council consists of nine members appointed by the New Mexico Secretary of Agriculture, with the approval of the governor, for terms of three years or less so that the terms of one-third of the Board (three members) expire on June 30 of each year. Mid-term vacancies are filled by the Secretary of Agriculture for the remainder of the unexpired term. The Secretary of Agriculture serves as an ex officio non-voting member of the Council.

All members of the Council are producers, citizens of the United States and legal residents of New Mexico. Each member must, at the time of his appointment and during his entire term, receive a substantial portion of his income from the branch of the industry they represents on the Council. In making Council appointments, the Secretary of Agriculture shall appoint one member to represent fluid milk producers, five to represent beef producers, one to represent breeders of registered purebreds and two to represent commercial cattle feeders. Appointments of Council members will be made from lists of individuals recommended by farm organizations, producer associations and individual producers.

CHAIRPERSON - Zita Lopez portrait image

CHAIRPERSON - Zita Lopez

Feeder, Springer

VICE-CHAIRPERSON - Cole Gardner portrait image

VICE-CHAIRPERSON - Cole Gardner

Producer, Yeso

SECRETARY - Marjorie Lantana portrait image

SECRETARY - Marjorie Lantana

Producer - Crownpoint

NMBC DIRECTOR - Matt Ferguson portrait image

NMBC DIRECTOR - Matt Ferguson

Purebred Producer - Carrizozo

NMBC DIRECTOR - John Heckendorn portrait image

NMBC DIRECTOR - John Heckendorn

Purebred Producer - Moriarty

NMBC DIRECTOR - Dan Bell portrait image

NMBC DIRECTOR - Dan Bell

Producer, Corona

NM CATTLEMEN'S BEEF BOARD REPRESENTATIVE - Bill King portrait image

NM CATTLEMEN'S BEEF BOARD REPRESENTATIVE - Bill King

Producer - Moriarty

FEDERATION DIRECTOR  - Zita Lopez portrait image

FEDERATION DIRECTOR - Zita Lopez

Feeder

USMEF DIRECTOR - Kenneth McKenzie portrait image

USMEF DIRECTOR - Kenneth McKenzie

Producer - Encino

EXECUTIVE DIRECTOR - Dina Chacon-Reitzel portrait image

EXECUTIVE DIRECTOR - Dina Chacon-Reitzel

  • NMBC DIRECTOR - James “Jim” Hill — Feeder, Mesilla Park
  • NMBC DIRECTOR - Kimberly Stone — Producer - Capitan
  • NMBC DIRECTOR - Joel Van Dam — Dairy Representative - Texico
  • Annual Report

    NMBC 2021 Annual Report

    NMBC 2021 Annual Report
    NMBC 2021 Annual Report
    NMBC 2021 Annual Report - Page 2
    NMBC 2021 Annual Report - Page 2
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    NMBC 2021 Annual Report - Page 3
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    NMBC 2021 Annual Report - Page 4
    NMBC 2021 Annual Report - Page 5
    NMBC 2021 Annual Report - Page 5
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    NMBC 2021 Annual Report - Page 6